Online Branding
In branding, the rule is to make it SIMPLE, but DEVIATE from the norm. Our strategy will be custom tailored and designed to suit your budget and objectives.
Here are the various online strategies that will be woven into the execution of online Marketing.
Brand strategy applied on the Internet
Brand strategy is applied to create sustainable, long-term brand attributes, in a fast pace environment like the internet. This is very difficult, but when achieved very rewarding. There are numerous strategies you can apply to your web site, however it should match the offline brand strategy to communicate the brand as a whole and fulfill the expectations of loyal customers.
Problem solving strategy
The problem solving aspect of a brand can be transferred to the internet by offering solutions. Functionality that serves the web site users and from which they benefit when visiting the site. Content should provide information users are interested in. It is self evident the web design and technical aspects of the web site require highly skilled conceptualizing to make the problem solving strategy an online success.
Competition Strategy
Benchmarking studies reveal the competency of a brand versus another brand and therefore using the competition in the brand strategy does not come as a surprise. We compare web sites a user experience test in combination with an usability test and then check the results.
Benefit and Added Value Strategy
Applying this strategy online requires imagery that truly tell a story and well written content emphasizing the benefits. Price - quality relationship. We are aware that strong brand is not built on price war but adding a price comparison tool to the web site is very convincing.
Rubbing off success Strategy
Using the power of an existing brand reputation and image when a position strategy is practiced, works successfully for many big brands. Their recommendation or quality seal seems to work wonders to help a new product or product line on the way to conquer markets. When taken online, this factor should clearly come to the front when browsing a web site.
Cause strategy
The "cause strategy" is another way to win loyal customers. It is a long term strategy and might require to support activities associated with a cause such as environmental friendly - no animal testing - social consciousness. The cause strategy very often allows a better pricing. Customers driven by their ideals are different..
Aspiration strategy
Make dreams come true. Publish stories of people who actually realized their dream and reached their goals.
Emotion strategy
Very powerful and most effective when used in combination with other strategies. Evoke emotional responses using imagery and stories. Reserve the primary space for these elements.