PPC Campaign
Each of the three major search engines (Google, Yahoo!, MSN) has its own PPC advertising platform, namely AdWords, Yahoo! Search Marketing and adCenter. However, the basic process remains the same for each one with some differences.
Show your ads more often
Google PPC daily budget determines how often your ad is shown for your keywords. To maximize the number of times your ad is shown throughout the day, set the daily budget to Google's recommended amount, unless you determine a more effective budget for your marketing campaign.
Improve your ad's position
Your ad's position is determined by two factors: maximum cost-per-click and your ad's actual click-through rate (CTR).
Increasing either your maximum cost-per-click (CPC) or your ad's click-through rate (CTR) will improve your ad's position.
Details for Yahoo Search Marketing - PPC Advertising Campaigns
Yahoo's Pay-For-Performance (PFP) business model is a little more cut and dry than Google. Simply select the most searched and relevant keywords and set a bid price to achieve a desired position
Yahoo's bid tool is designed so that you can see the maximum cost-per-click (CPC) your competitors are willing to pay for each keyword.Factor in whether bidding higher or lower is more cost effective in determining your return on investment (ROI).
Search Listings
Search listings are set up with a title, description, and URL tracking code down to the keyword level, which will direct the user to the desired landing page and in turn increase your opportunity for a desired action or sale.
Only ads in the top three positions are guaranteed placement on Overture partner sites. Some Yahoo's Search Marketing Partners are All the web, Alta-Vista, CNN, HP, Info Search and Yahoo.
Read about updates and new features Your ideal audience is among the millions. MSN reaches nearly 2 out of 3 web users, and MSN Search reaches over 40 million a month1. How does search advertising work on MSN ?
- Pay only when people click your ads.
- Set your own price per click.
- See when your clicks lead to sales.
- Target your ads to the times, places, and customers you want the most.
- Use built-in tools to get keyword ideas, audience information, and Google, Yahoo & MSN's PPC Advertising Campaigns
Content and Keyword Targeting
- Optimize your content and keyword targeting. Targeting ~ who should see your ad
- Select keywords and phrases relevant to your product or service.
- General keywords will generate the most impressions, but will often result in the fewest number of clicks and conversions.
For example, if you sell golf equipment, you wouldn't want to choose the keyword "golf," because your ads could appear to people searching for subjects (such as golf lessons) unrelated to your business. Instead, you should select more descriptive phrases for your products or services so your ads will appear to those who matter-prospective customers searching for what you have to offer.
You might want to try:
- Golf clubs
- Golf shoes
- Golf Balls
Not everyone will enter the same keyword spellings to search for your type of product or service. You can increase your chances of reaching more prospects by including spelling variations and plurals in your keyword list.
Examples:
- Golf club
- Golf clubs
- Golf Set