Social Media Marketing

The number-one benefit of social media marketing is gaining the all-important eyeball. In a recent survey, more than 80% of all marketers indicated that their social media efforts have generated exposure for their businesses. Improving traffic and growing lists was the second major benefit, followed by building new partnerships.

An unexpected benefit would be the rise in search engine rankings as reported by more than half of participants in a recent Industry report. As the search engine rankings improve, so will business exposure, lead generation efforts and a reduction in overall marketing expenses. Se below:

• It creates awareness of great content - some forms of social media may      generate10,000,20,000 even 30,000 unique visits in a day.
• It increases traffic, RSS subscriptions and more to a site - while traffic is a benefit, sites      need visitors to take some sort of action, are RSS subscriber counts are often a sound      metric.
• It builds the authority of the content publisher - done properly, others in the space will      begin to view the article publisher as an authority on the topic of the social media      submission, which leads to further opportunities and sales.
• It helps develop a network of similar interest individuals - many of those supporting      social media submissions will have some interest in the topic, and therefore make good      allies for future submissions.
• It ultimately builds links, which leads to improved search engine positioning. As this form      of link creation is completely a function of quality of content, it is a very search engine      friendly ways of building links.